THE ADVOCATE PATH

Expand the Platform. Strengthen the Brand.

Who This Path Is For

The Advocate Path is for established voices — not beginners.

Podcast hosts. YouTube creators. Media partners. Educators and thought leaders with a proven platform.

If you already know how to show up consistently and create content that lasts, this door may be yours.

How the Advocate Path Works

Advocates earn alignment by creating high-quality, co-branded content that expands the reach, credibility, and inbound attention of The Scantor Group.

Step-by-Step:

1. Apply with your existing platform
2. Select your Alignment (your content lane or expertise)
3. Demonstrate a track record of consistency
4. Create co-branded content featuring Scantor Group Members and lanes
5. Drive measurable brand signals (traffic, engagement, inbound leads — metric TBD)
6. Content produced through this path should be evergreen — the kind that compounds over time.

How Membership Is Earned

You qualify for Membership by generating a measurable level of brand lift, inbound attention, or influence that meets the Advocate threshold.

Quality matters. Consistency matters. Longevity matters.

Why This Path Exists

Attention is leverage. Advocates help shape the narrative, elevate the group, and create trust at scale.